This article argues that John adopts a lack of clarity as a strategy for communication in the Book of Revelation. This lack of clarity can be identified in his use of the asyndeton, καί, anarthrous nouns and cataphora. His use of cataphora is investigated in three areas; in Revelation 1, in his use of
ἃ δεῖ γενέσθαι and the colours of the horses. The conclusion is that exegetes should not impose readings on passages in Revelation that are, in themselves, inherently unclear. Instead, they should wait until John clarifies his own ambiguity so that the full rhetorical force of the text can be provided.